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A Basic Guide to the Marketing Funnel: Increase what you Know so you can Improve the Flow

A Basic Guide to the Marketing Funnel: Increase what you Know so you can Improve the Flow
Learning how to recognize this simple principle will enable you to optimize your customers’ shopping experience, boosting your sales and building your brand in the process
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The Art and Importance of Negotiation

The Art and Importance of Negotiation
Whether pitching your business plan to investors or discussing a deal with a collaborator, understanding how to get what you need while making the other party happy is a critical skill
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Information Imbalance for Executives: Why there’s Too Much/Too Little to Work with

Information Imbalance for Executives: Why there’s Too Much/Too Little to Work with
Whether you find yourself in a surplus or a scarcity, you still need to find a way to organize the flow of information
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How Technology Tips the Scale of Work-Life Balance

How Technology Tips the Scale of Work-Life Balance
Is Equilibrium Actually Achievable in an Era of Inescapable Electronics?
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