The More You Know: Tools and Resources for Learning About and Implementing Marketing Strategies
While I like to think of myself as an authority on digital marketing, and take pride in offering these blogs to share my experience with you readers, the best advice I can give is to learn from a variety of sources.
The more sources of information you have to draw from, the broader your range of knowledge will become. Even if sources disagree or offer conflicting information, finding out why they recommend what they do and how each one’s preference meets their own needs will grant you perspectives you otherwise would’ve lacked, enabling you to develop creative solutions to whatever unique challenges you come across on your own entrepreneurial journey.
We’re fortunate to be living in a time when there are so many resources of knowledge available to us, and what’s more, many of them also offer tools and services to carry out the techniques and strategies they impart. Below are a few prime examples, take a look and see which ones work best for you.
HubSpot is a software company that develops and provides marketing tools and services. On top of acting as a growth platform for businesses to market, sell, and service their customers as efficiently as possible, they also host a range of blogs, customer stories, guides, and more.
RiteKit is a suite of tools dedicated to optimizing your social media marketing. RiteForge specializes in crafting exceptional post copy, RiteBoost enhances posts already scheduled through other tools, Rite.ly improves Call-To-Action links, and RiteTag offers performance analysis on hashtags. Each tool is wonderful in its own right, but when used together, they build on each other’s strengths to create fantastic results.
While the name is being changed to LinkedIn Learning, the site still serves as a wealth of resources, providing video courses on a variety of subjects by experts in their respective fields. With an extensive library of content, you’re sure to find information on any topic you’re interested, from general knowledge to specific expertise.
Sprout Social serves as both a social media management and optimization hub, enabling users to not only schedule posts across a variety of platforms, but also to measure their performance and engagement with detailed metrics. What’s more, their insightful blogs are a useful resource for deepening your understanding on the many facets of social media marketing.
Mailchimp is a marketing automation platform and email marketing service. In addition to providing the tools for contact management, design, and data analysis available in flexible payment plans, they also offer a free archive of articles with marketing tips for all experience levels.